Julie Yu - CEO, Founder, M.A.
ulie is a China Certified National Economic Specialist, Business Coach, Certified National Human Resources Professional, Registered Trademark Agent, and a member of the U.S. EAPA (Enrolled Agent Professional Association). As the founder and driving force behind our company, she brings a rare combination of qualifications, experience, and strategic vision that empowers both our team and our international clients.
As a China Certified National Economic Specialist, Julie has a deep understanding of macroeconomic trends, industrial policies, and regulatory dynamics that are essential for navigating the evolving business environment in China. Her ability to interpret economic data and government policies allows clients to make informed decisions and seize opportunities in both domestic and international markets.
With over two decades of experience—including roles within the New York City Council and Fortune 500 companies—Julie brings exceptional insights as a Business Coach. She has successfully guided businesses of all sizes across various industries, helping them overcome challenges, streamline operations, and achieve sustainable growth. Her coaching emphasizes strategic planning, cross-cultural communication, and innovation.
Julie is also a nationally certified Human Resources professional, with expertise in HR strategy, employment law, compliance, and organizational development. She works closely with clients to establish effective, legally compliant HR systems, particularly for companies managing international teams or expanding into the Chinese labor market.
As a registered Trademark Agent, Julie supports clients in safeguarding their most valuable assets—brands and intellectual property. She has helped numerous international clients successfully register, manage, and protect their trademarks in China, ensuring legal security and market competitiveness.
Julie's diverse background allows her to provide holistic, one-stop support for our clients. Whether they need economic forecasting, strategic growth planning, HR compliance, or IP protection, Julie’s guidance is practical, forward-thinking, and tailored to each client’s goals. Her leadership, expertise, and dedication are the foundation of our firm’s global success.
Peggy Jin - CPA
Financial Team Leader
Peggy is our senior tax and financial advisory expert with more than 30 years of experience as a Certified Public Accountant (CPA). Throughout her career, she has developed extensive expertise in corporate taxation, tax compliance, cross-border tax planning, and financial risk management, helping both domestic and international companies navigate China’s complex regulatory and tax environment.
She began her professional career at a major state-owned enterprise in China, where she built a strong foundation in financial operations, statutory reporting, and regulatory compliance. During this period, she gained substantial hands-on experience in enterprise taxation, audit coordination, and government reporting procedures, developing a deep understanding of China’s evolving tax system and corporate compliance requirements.
Peggy later served as Finance Director for a prestigious Japanese advertising company in China, the official service provider for international brands such as Panasonic and celebrity Bingbing Fan. In this role, she was responsible for overseeing tax planning, budgeting, financial controls, and compliance management for large-scale commercial campaigns and cross-border business activities. She successfully managed complex tax matters involving corporate income tax, VAT, withholding tax, and expense optimization while ensuring full compliance with Chinese financial and tax regulations.
Over the years, Peggy has advised numerous startups, SMEs, and multinational corporations on tax structuring, financial compliance, and operational efficiency. She has extensive practical experience in tax optimization strategies, foreign-invested enterprise compliance, transfer pricing considerations, and cross-border financial arrangements. Her ability to identify tax risks and provide practical, compliant solutions has made her a trusted advisor for companies entering and operating in the Chinese market.
With strong analytical capabilities and decades of practical tax experience, Peggy provides clients with clear, strategic guidance in an increasingly complex regulatory landscape. Her client-focused approach, combined with her deep expertise in Chinese taxation and international financial operations, continues to play a vital role in supporting our clients’ long-term growth, compliance, and financial stability.
Selena Qin - CPA & TPA
Legal & Compliance Expert
Selena is a highly experienced legal and compliance professional with extensive hands-on expertise in Chinese tax law, labor law, and corporate regulatory compliance. As the head of our Legal Team, she leads complex legal and compliance matters for both domestic and international clients, ensuring full alignment with China’s evolving legal, tax, and employment regulations.
Holding dual qualifications as a licensed attorney and Certified Public Accountant (CPA), Selena combines deep legal knowledge with strong financial and tax expertise. Over the years, she has advised companies across a wide range of industries on tax compliance, employment risk management, payroll-related legal matters, labor dispute resolution, and corporate governance.
Selena has substantial practical experience handling employment contracts, employee termination and severance issues, social insurance compliance, cross-border hiring structures, internal HR policies, and labor arbitration cases. Her work helps foreign-invested enterprises and growing businesses navigate China’s complex labor law environment while minimizing operational and legal risks.
In the area of taxation, Selena has assisted companies with tax structuring, tax risk assessment, audit response, and ongoing compliance management. Her ability to integrate legal, financial, and operational perspectives enables clients to build compliant and sustainable business structures in China.
She is also the author of Breaking Through the Pitfalls of Public Listings, a well-regarded publication addressing legal and compliance challenges surrounding IPOs in China. In addition, Selena serves as a legal advisor to multiple corporations and has been appointed as a government legal consultant in intellectual property matters, reflecting her professional authority and industry recognition.
With decades of practical experience, Selena is trusted for her strategic judgment, problem-solving capabilities, and deep understanding of China’s regulatory environment. Under her leadership, our legal services deliver not only professional accuracy, but also commercially practical solutions tailored to clients’ long-term business goals.
Shirly Song- Accounting & Payroll Leader
Shirly Song serves as our Accounting & Payroll Compliance Leader, specializing in payroll administration, tax compliance, and financial operations management for both domestic and international businesses operating in China. She holds both the CPA (Certified Public Accountant) certificate and the National Financial Management Certificate, reflecting her strong expertise in accounting standards, tax regulations, and corporate financial management.
Before joining our team, Shirly worked for a Japanese Fortune Global 500 company, where she gained extensive hands-on experience managing payroll processing, individual income tax (IIT) filings, social insurance contributions, and financial reporting across complex business operations. Her corporate background equipped her with deep practical knowledge of handling employee compensation structures, cross-border payroll coordination, expense controls, and compliance with evolving Chinese tax and labor regulations.
In her current role, Shirly oversees payroll management, tax filings, bookkeeping, statutory reporting, and ongoing compliance matters for both local and foreign-invested enterprises. She has substantial practical experience in salary calculations, monthly payroll processing, social security and housing fund administration, IIT annual reconciliation, and employer tax compliance. She also works closely with HR and management teams to ensure payroll accuracy, regulatory compliance, and efficient internal financial procedures.
Shirly is highly skilled at navigating complex compliance environments and identifying practical solutions for foreign companies operating in China. Her attention to detail, strong regulatory knowledge, and hands-on operational experience have made her a trusted advisor for clients seeking reliable payroll and tax compliance support. Through her leadership, she continues to help businesses reduce compliance risks, improve operational efficiency, and maintain accurate and transparent financial management practices.
Ring He – Gallup-Certified Global Strengths Coach | HR Strategist & Architect
Almost 25 years of corporate HR experience; 18 years in multinational automotive and industrial sectors. Has overseen HR business partner, talent development, recruitment, M&A integration and employee relations for Sales, Marketing, R&D, Operations and Support functions. Proven in large-scale organization change, leadership acceleration and team development—equally at solid execution and as regional HR head. Career footprint spans Fortune-500 multinationals and top-tier Chinese companies.
Since becoming a Gallup-certified Strengths Coach, Ring has coached 100+ senior and high-potential leaders, guided enterprises through strengths-based talent audits, built complementary teams and eliminated “wrong-seat” placements to raise human-capital ROI.
Future-focused and goal-driven, she translates emerging trends into actionable road-maps, champions continuous learning and adapts rapidly to new challenges. Her solutions are anchored in sharp analytical thinking and hard data.
Ring holds a bachelor’s degree from Shanghai University of International Business & Economics and pursued advanced EMBA studies at Shanghai Jiao Tong University. In 2025 she founded and now chairs the “Career Lounge” series for SJTU Antai Alumni, empowering graduates with upgraded knowledge, skills and career insight.
Jame Han - Recruitment Expert & HR Partner
James is graduated from Shanghai Jiao Tong University MPACC. More than 15 years of experience in human resources work. Among them, 6 years of experience in human resource management consulting work, 8 years of experience in human resource management work manager, and successively served as HRM, HRD and other positions in Fortune 500 enterprises and Internet companies. SIGMUND Special Evaluation Lecturer, GHR、 Co lecturer on platforms such as Super HR Alliance, and author of official account such as Cloud Academy, HR360 Workshop, and HKU ICB Human Resources Management. FACET5 Global Certified Assessor, SIGMUND Digital Talent Job Competency Assessor from France, CSTD Course Design Mentor, Agile Design TM Designer for Learning Maps, Professional Talent Assessor;
Proficient in talent assessment and organizational development, having participated in over 100 talent assessment projects and interviewed over 10000 candidates. He has written a series of micro courses such as "Comprehensive Guide for Assessors" and "Three Directions for Improving Human Efficiency".