Storie di successo
–Soluzione EOR

​L'ingresso agile del rivenditore di moda australiano in Cina

Challenge

An Australian fashion brand wanted to test China’s market through pop-up stores and cross-border e-commerce. However, uncertain sales potential made them hesitant to commit to setting up a local entity.

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ExpertinChina EOR Solution

• Phase 1 – Contractor-first: Hired a Marketing Specialist and an Operations Coordinator under an international contractor model, enabling immediate market testing.

• Phase 2 – Seamless EOR transition: After 3 months, when sales targets were achieved, ExpertinChina converted both roles into full-time employees via our EOR platform, ensuring full compliance with China’s labor, tax, and social security regulations.​

Outcome

The client achieved a smooth shift from market test to formal operations, saving 45 days of company registration time and approximately RMB 28,000 in compliance costs. By 2024, the brand successfully launched its second pop-up store in China, supported by ExpertinChina’s flexible EOR model.